Sometimes the obstacle obstructing the way forward is so obvious…but only after someone has pointed it out to us. One of the single largest barriers that inhibits middle and high school aged female athletes from participating in sports or exercise can be the lack of a proper fitting and functioning athletic bra. At Play It Forward Foundations, we work to acquire new sports bras for female athletes to feel comfortable and confident as they perform at their best.
Play It Forward is working with several national sports apparel companies to implement a strategy that would help address this important issue. If successful, we believe we can remove a substantial obstacle that inhibits young females from experiencing the beneficial and transformative attributes of playing sports and adding exercise to their daily routine.
